Read: 3161
Explore the latest trends in supplements for health and wellness, driven by consumer insights from the United States. As consumers prioritize their well-being, several key supplement trends have emerged.
Consumer Focus on Health and Wellness Fuels Supplement Trends
In the US market, supplement trends are being shaped by an increasing focus on health and wellness among consumers. Over a quarter of US consumers have increased their consumption of supplements in recent years. Meanwhile, more than two-thirds continue to mntn the same amount of supplement intake as before.
Supplement use is prevalent, with nearly half of US consumers regularly taking multivitaminmultimineral or single vitamin supplements. This figure is notably higher compared to those who never consume supplements. The most popular format for supplements in the US remns tablets, followed by capsules and gummies.
Health and Wellness Supplements Drive Consumer Choices
When asked about their reasons for supplement use, over half of US consumers report taking them to support health and wellness goals. Nearly four out of ten consumers cite boosting immune health as a primary motivator. Other popular uses include supplements for digestive health and gut well-being.
With a vast array of brands offering supplements for various needs such as health and wellness, brn function, insomnia management, and skin, hr, and nl care, the US supplement market showcases significant fragmentation.
Concentrates from Fruits and Vegetables Lead Growth
Over the past five years, the total supplements category has expanded at a steady compound annual growth rate CAGR of 9. The subcategories of botanical supplements, herbal supplements, and vitamin-mineral supplements collectively make up nearly half of recent supplement launches.
The fastest-growing supplements are those that feature fruit and vegetable concentrates. This category sees exceptional growth compared to other areas like healthy hr, skin, and nls products, as well as Ayurvedic ingredients and adaptogen supplements. In the realm of vitamin and mineral ingredients, tocopheryl acetate a form of vitamin E has become increasingly prevalent in launches for healthy hr, skin, and nl care.
Supplement Clms Reflect Consumer Priorities
A range of health and wellness clms on supplement labels have been identified as popular among consumers. Immune health remns the top clm for several years running and continues to grow in popularity. Mental acuity is the fastest-growing clm related to health and wellness. It's anticipated that supplements with healthy aging benefits, specifically those med at hr, skin, and nls, will experience growth.
Innovations Align with Consumer Trends
Three key Innova trends highlight areas where manufacturers can connect positively with consumer attitudes:
Ingredients: Taking the Spotlight - Manufacturers can leverage positive public sentiments around specific nutrients by emphasizing their supplement's star ingredients and health benefits. This includes highlighting Ayurvedic and adaptogen ingredients for brn function, mood, focus, as well as melatonin supplements for insomnia.
Prioritizing Prevention - With a strong emphasis on proactive care before health concerns arise, consumers are increasingly looking to supplements that address their personal wellbeing needs. The highest percentage of US consumers report taking supplements specifically for immune support and overall health mntenance.
Indulging in Health - The desire for convenient yet indulgent products is driving the popularity of supplements offered in various tasty formats like gummies and drink-mix powders, combining convenience with pleasure to attract new customers.
For the future of the US supplement marketplace:
Innovative Ingredients and Formulations: The integration of vitamins, minerals, and nutraceuticals into different supplement categories offers opportunities for innovation across a wide range of products.
Convenient Formats: Gummies, oral strips, and smoothie powders are popular choices that combine indulgence with practicality, attracting consumers looking for easy and enjoyable consumption options.
Personalization: The development of packs or personalized supplement offerings will help guide consumers in making tlored decisions based on their specific health needs.
Ongoing innovation is crucial for brands to stand out as the market continues to evolve in response to consumer demands and preferences.
As consumers increasingly value clean products, expect to see supplements featuring free-from, natural, organic ingredients, along with various labeling clms and certifications that reflect this growing concern.
For a deeper dive into these trends, refer to our report titled Growth Segments in Supplements in the US. If you're interested, please request a demo through our Contact Form.
Explore global sports nutrition developments, prepared salad trends worldwide, or insights on the cat food industry.
Get inspired by innovative flavors and packaging, category growth driven by consumer demand, and connect with Innova Market Insights across our LinkedIn channels for updates on the latest market trends.
of content
The format adjustment has been done to match English language usage guidelines while mntning the essence of the original content structure.
is reproduced from: https://www.innovamarketinsights.com/trends/us-supplement-trends-for-health-and-wellness/
Please indicate when reprinting from: https://www.vu05.com/Health_product_capsules/Supplement_Trends_Insights_US.html
US Supplement Market Trends Analysis Health Wellness Supplements Popularity Concentrates from Fruits Vegetables Growth Immune Health Supplements Claims Rise Indulging in Healthy Hair Skin Care Personalized Packs for Consumer Needs